Ramdev's fast food chain to take on MNCs

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By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one, " Ramdev said.

Addressing a packed audience at Delhi's Constitution Club, the Yoga guru clarified that it uses cow urine only in five products.

Patanjali has strong and big product line consisting of biscuits, shampoos, noodles and dairy products and much more.

Ramdev said Patanjali was working on a blueprint for a restaurant chain.

The company is in the process of setting up mega production units at several places, including Noida, Nagpur, and Indore, which would take its production capacity to Rs60,000 crore from the existing Rs35,000 crore. But, as the consumer base shifts to Patanjali brand, the company is confident to break the monopoly and is targetting revenue of Rs 20,000 crore in financial year 2017-18 (FY18).

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Patanjali Ayurved that covers products ranging from food, personal care, home care and health care recorded a turnover of Rs 9,346 crore, followed by Divya Yog Pharmacy that deals in ayurvedic medicines (Rs 870 crore) and Patanjali Gramudyog that deals in cattle feed and related products (Rs 345 crore). At Rs 825 crore, Patanjali's hair oil sales are higher than that of key player Bajaj Corp.

Patanjali's desi (Indian) versus foreign products pitch has seen the company capturing sizeable market share. A jump from Rs 5000 crore revenues to Rs 10,216 crore in a year is no small feat, especially in the cut-throat FMCG sector.

Patanjali has said it plans to develop a Rs 1,000-crore food park at the Multi-model International Cargo Hub and Airport, Nagpur (MIHAN), packaging juices made from the city's famous oranges, among other things.

A study by Assocham-TechSci Research said Patanjali Ayurveda has turned out to be the most disruptive force in India's fast moving consumer goods (FMCG) market. "Our kacchi ghani mustard oil is around Rs522 crore and would grow up to Rs1,000 crore", he added. "He is not Patanjali's brand ambassador, he is India's brand ambassador", Patanjali Ayurved's promoter Ramdev said at the sidelines of an event here.

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